Your website is often the first impression a customer has of your dealership.

If it looks outdated or performs poorly, your business could be losing enquiries every single day.

Here are the top signs that your dealership website is costing you money.

1. It Looks Old or Isn’t Mobile-Friendly

Over 70% of people check dealership websites on their phone.

If your site:

1. Looks outdated
2. Isn’t responsive
3. Has tiny text
4. Has menus that don’t open on mobile
5. Loads slowly

Customers will instantly leave.

A modern, clean design builds trust.

2. No Clear Call-to-Action (CTA)

If your website doesn’t tell customers what to do, they won’t do anything.

You need clear CTAs:

1. Book MOT
2. Request Quote
3. Call Now

A messy or unclear site = lost bookings.

3. No Dedicated Service Pages (Bad for SEO)

Dealerships often have one generic “Services” page, big mistake.

To rank on Google, you need individual pages like:

1. MOT
2. Servicing
3. Vehicle Repairs
4. Buy a Vehicle

Google ranks specific pages, not vague ones.

4. Slow Loading Times

A slow website kills sales.

If your site loads in more than 3 seconds, customers will bounce.

Common causes include:

1. Large image files
2. Cheap hosting
3. Outdated builders
4. Too many plugins

Speed = trust.

5. No Online Quote/Enquiry Form

Customers expect convenience.

If your site only has a phone number, you’ll lose customers who prefer:

1. Online quotes
2. Email/Enquiry form communication

An enquiry form increases conversions dramatically.

Conclusion

If your dealership website is:

1. Outdated
2. Hard to use
3. Slow
4. Lacking SEO
5. Without clear CTAs

…it’s costing you customers every day.

A modern automotive website turns browsers into bookings and keeps your dealership ahead of competitors.