A professional construction website does more than show nice pictures, it has to generate enquiries. Here are the seven most important features every construction company website should include.
1. A Clear Services Section
Customers want to see exactly what you specialise in. Your site should highlight:
- Extensions
- Renovations
- Roofing
- Kitchens & bathrooms
- Landscaping
- General building
Each service should have its own page with photos and descriptions for SEO.
2. Professional Photo Gallery
Before hiring a builder, clients want proof of quality. A gallery with:
- Before/after images
- High-resolution photos
- Categorised projects
…can significantly boost conversion rates.
3. Customer Reviews & Testimonials
People trust online feedback. Displaying Google reviews, Trustpilot, or customer testimonials increases credibility instantly.
4. Fast Loading Speed
Google rewards fast websites.
A slow site causes:
- Higher bounce rate
- Fewer enquiries
- Lower Google rankings
A lightweight, optimised site is essential.
5. Mobile-Responsive Design
Over 70% of construction leads come from mobile users.
Your website must function perfectly on phones and tablets.
6. Quote Request or Booking Form
Make it easy for potential customers to get in touch.
Include:
- Name
- Location
- Type of project
- Preferred start date
- Message
- Photo upload for existing work
This increases high-quality leads.
7. Local SEO Content
Service area pages help you appear in searches like:
- “Builder in Coventry”
- “Roofing company near me”
- “Bathroom renovation Lancaster”
This approach increases visibility across multiple regions.
Conclusion
If your construction website includes these key features, it will convert more visitors into paying customers and outperform your competitors online.